January 23, 2023

At its essence, the Ninja Planner is a tool that helps you establish and maintain the habits that lead to creating a successful real estate business.  

And when it comes to habits, the modern day expert is James Clear, the author of Atomic Habits. This book has sold more than 10 million copies, and for a good reason.  The book outlines exactly what the subtitle implies, An Easy and Proven Way to Build Good Habits and Break Bad Ones, and sums up the subject matter nicely.  

Atomic Habits

If you haven’t read the book yet, it is well worth your time.

James has been on numerous podcasts discussing his book but a moment in a recent interview with Tim Ferris really caught my attention.  James and Tim were trying to tease apart what controls the thoughts and ideas that run around in our head and control our attention. James was saying that we are not really in control of the ideas or thoughts we have but that:

“Almost every idea that you have is downstream of what you consume.”


This bit of information is a game changer.  

Do you want to have better thoughts and ideas?  Then consume better content.

What does that mean? Don’t scroll mindlessly. Don’t fall for clickbait headlines. Curate your consumption. 

Consume content that uplifts you and leaves you with new knowledge and positive energy.

Listen to or read books that grow your knowledge and skills.

Use YouTube as a tool for finding engaging content instead of zoning out.

You can’t control the thoughts or ideas that arise but you can control what goes into your mind to act as the raw materials for those thoughts.  

The Ninja Selling System is based on attracting people to you as opposed to pursuing people.  What makes you attractive to others?  

Positive Energy - Consume information that leaves you feeling positive and uplifts you.  Avoid content that is negative or brings you down in mood. 

Valuable Knowledge - Consume information that increases your knowledge base in areas that are relevant to you. Know statistics on your market. Understand what is happening with interest rates and how it affects buyers and sellers.

Useful Skills- Consume information that teaches you something new that you can apply in your day to day life or increases your proficiency in a skill that you already have.

 Consuming the right raw materials will set you up for downstream success.

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