+About Ninja Selling

• Larry Kendall, the founder and author of Ninja Selling, studied highly effective associates and leaders for decades. By understanding that the sales process is built around how customers think and make decisions, Larry uncovered common success habits that can be easily reproduced regardless of your personality or market.

  Ninja Selling is a training system based on a philosophy of building relationships, listening to your customer, and helping them achieve their goals. It is a philosophy that rejects pushy sales tactics. We believe it is better to create value for people by solving their problems. 

  Since 1994 over 80,000 associates, managers and leaders from over 350 organizations have used Ninja Selling to achieve their goals through the predictable, user-friendly system.