Erik Hardy, founder

After earning an undergraduate degree, two advanced degrees and setting forth upon a stable career path in science, I realized I was not living my life’s purpose.  In fact, finding that purpose felt even more elusive than ever before.

In 2007, I began my real estate career with The Group, Inc. where I met Larry Kendall, who became a mentor and my first guide on the journey of finding my purpose.  He taught me the critical concepts that changed the trajectory of my life. Literally. Through his course, Ninja Selling, Larry teaches about the power of the mind, the importance of setting goals, and how having the discipline to do the daily, weekly and monthly tasks you need to do to be successful in your personal life and your business leads to success in both.  I put his teachings into action and my life began to change.

Attending Ninja Installations provided the knowledge and great motivation, but I needed a daily dose of discipline to hold myself accountable to actually working the Ninja System.  A written, planner seemed to be the right tool, but I couldn't find a planner I liked, so I developed my own, used and tweaked it for a year until I was happy with it. Thinking it might be useful to others, I presented it to Larry.  That led to working together with the Ninja Team to develop the Ninja Planner.  

Christine Hardy, Co-Founder

For as long as I can remember I’ve been very self-motivated and draw immense pride on “doing” more by 10am than most people achieve in a day.  I’ve never been afraid to set lofty goals and then go out and achieve them.  This was particularly true of career goals.  College, a graduate degree, stepping stone career, 2 more graduate degrees and then a dream job. Check, check, check!  I loved it, had capacity to do more and so I started a private business and a non-profit.  All while stoking a fulfilling personal life. The status quo was never enough so I set my sights on and attained a bigger job.  Sounds magical, right?  

Major speed bumps in both my personal and professional lives threw me right off the beautiful golden brick road I had so carefully constructed. My self-confidence evaporated, I lost sight of my goals.  I felt like a complete and total failure.

I’ve come to realize the speed bumps served to direct me back onto a more meaningful path – the one I couldn't see because I was so busy “doing” and pursuing what I thought was the way.   Ninety percent of people die with regrets. I am determined to be part of the other 10% and help others towards that goal.  I expanded my skillset and set forth the habits to help me live my most monumental life.  The journey alone has been valuable.  Together with Erik, I am thrilled to help as many people as possible live their most monumental lives. 

Dave Rizzotto, Marketing and Website Partner

Dave has a 15-year history of driving growth through brand architecture, strategic marketing, and creative development. He’s worked across industries such as small-business, corporate, not-for-profit, academia, and startup, including Discovery Channel, UCHealth, and Harvard.

As Principal at Signal, Dave helps brands build communities of engaged advocates. Always curious, Dave doesn’t settle for asking consumers what they want. He immerses in the customer journey to discover what they need and how to solve their problems. This, together with an insight-driven approach, he identifies segments, creates differentiated touch points, and harvests demand.

On the creative side, Dave humanizes analytics through storytelling, always conscious that metrics are people. He activates brands through award-winning campaigns such as Ragan’s Health Care Grand Prize for Marketing Campaign of the Year, for innovating a men’s health vertical that increased engagement, qualified leads, and retention.

Dave believes a competitive advantage is formed by how quickly you learn. He’s constantly adding to his core expertise to provide validated recommendations and solutions. He’s daring, willing to experiment, watching for signs that may be new business opportunities. And, he has the courage to pivot, should a strategy not meet expectations.